Skip Navigation

About Grommet

Grommet, a US-owned online consumer retailer, through its innovative online platform and comprehensive process for curating new-to-market industry-leading consumer products, is changing how consumers find and buy products online from small businesses and emerging entrepreneurs.

Since 2008, Grommet has launched over 3,000 products from small businesses and emerging entrepreneurs, building a community of over 4 million loyal customers. Among these products, are now household names like Alex + Ani, Bananagrams, Bombas Socks, Crazy Aaron, Duke Cannon, FitBit, Food Should Taste Good, GoldieBlox, IdeaPaint, Lovepop, Mrs. Meyer’s Clean Day, OtterBox, PopSockets, Quell, SimpliSafe, SodaStream, Squatty Potty, S’well, Withings, Yogibo, and others.

Grommet’s success is driven by a commitment to curating high-quality and innovative products, and enabling it through a frictionless online retail experience that makes product discovery and product purchase easy. Grommet was acquired by Ace Hardware corporation in 2017 and maintains their startup culture and mission of finding innovative products, while helping to deliver qualified products to many of Ace Hardware’s 10,000 stores.

In the News

For press inquiries contact, contact our Press Team: [email protected]


Co-founder Jules Pieri's "How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses" to be published by McGraw-Hill

read more


Platform88 Partners with The Grommet to aid Makers, Inventors, and Entrepreneurs with Distribution, Design, and Manufacturing Resources

read more


The Grommet Finds Success with its First-Ever TV Effort

read more


The Grommet Releases Research Results on Finding the Perfect Gift this Father’s Day

read more


The Grommet appoints Jillian Balis as Chief Marketing Officer and Siobhan Dullea as Chief Growth Officer

read more


The Grommet celebrates National “Week of Making” with “Maker Economy Meetups” across the US, June 12-18

read more


The Grommet Embarks on Nationwide Trade Show Tour

read more


The Grommet Launches Wholesale Ecommerce Platform As Part of the White House Maker Faire

read more


Jules Pieri, Co-Founder of The Grommet, Named One of Fortune Magazine’s 2013 Most Powerful Women

read more


The Grommet Partners with Local Boston Boutique for "Pop-In" Shop Experience

read more


Rakuten and The Grommet Combine Forces To Advance E-commerce Discovery Of Unique Products

read more


Daily Grommet Announces Series B Funding Led By Japanese E-Commerce Company, Rakuten

read more


Daily Grommet Features 2010 IDEA Winners on its Ecommerce Website

read more


Daily Grommet Recognized as "Most Innovative Business Strategy" Winner at the 2010 MITX Technology Awards

read more

03-09-10 Named a Finalist in Microsoft BizSpark Accelerator at SXSW

read more

Quick Links