Company Overview

The Grommet is a product discovery platform where we help amplify innovative and unique consumer products from Makers, inventors and small businesses to a community of 3.5 million supporters and early-adopters.

Every weekday we launch at least one new product. Our goal is to improve the way consumer products are launched, discovered, shared, and bought.

Since 2008, Co-founder & CEO Jules Pieri and Co-founder & Chief Discovery Officer Joanne Domeniconi have discovered more than 2,800 products in 16 categories, many of which have become household names, including FitBit, Food Should Taste Good, GoldieBlox, IdeaPaint, OtterBox, PopSockets, SimpliSafe, SodaStream, S’well, and many others.

The Grommet’s Discovery team spends each year seeking and tracking down innovative and unique products. Although they consider thousands every year, only 3% are added to The Grommet.

With each launch, The Grommet tells the story behind the product and the company, producing in-house editorial, video, and lifestyle photography.

In 2014, The Grommet launched The Grommet Wholesale at the first White House Maker Faire. The Grommet Wholesale currently works with more than 15,000 retailers across the U.S. to help small businesses distribute their products to gift shops, home and gardening stores, and supermarkets.

In 2017, Ace Hardware acquired a majority stake in The Grommet.

Press Releases

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The Grommet Releases Research Results on Finding the Perfect Gift this Father’s Day

06-14-16
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The Grommet appoints Jillian Balis as Chief Marketing Officer and Siobhan Dullea as Chief Growth Officer

02-10-16
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The Grommet celebrates National “Week of Making” with “Maker Economy Meetups” across the US, June 12-18

06-10-15
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The Grommet Embarks on Nationwide Trade Show Tour

01-06-15
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The Grommet Launches Wholesale Ecommerce Platform As Part of the White House Maker Faire

06-18-14
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Jules Pieri, CEO and Co-Founder of The Grommet, Named One of Fortune Magazine’s 2013 Most Powerful Women

10-10-13
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The Grommet Partners with Local Boston Boutique for "Pop-In" Shop Experience

11-13-14
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Rakuten and The Grommet Combine Forces To Advance E-commerce Discovery Of Unique Products

05-14-13
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Daily Grommet Announces Series B Funding Led By Japanese E-Commerce Company, Rakuten

09-17-12
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Daily Grommet Features 2010 IDEA Winners on its Ecommerce Website

09-13-10 Product Winners of the International Design Excellence Award (IDEA) Now Available on DailyGrommet.com.
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Daily Grommet Recognized as "Most Innovative Business Strategy" Winner at the 2010 MITX Technology Awards

06-03-10: Seventh Annual Awards Celebrates New England's Most Inventive Technology Advancements.
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DailyGrommet.com Named a Finalist in Microsoft BizSpark Accelerator at SXSW

03-09-10
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