Anchor Labs Maker Max Sibirin found inspiration where many great ideas are born—the shower. The metal casing on the shower hose struck him as an ideal alternative to always-fraying, always-breaking plastic charging cables. With a background in industrial engineering and design, Max was primed to create a solution. His idea to armorize cables was a smart one. By wrapping charging cords (Lightning, USB, and a so-handy magnetic three-in-one charging solution) and an iPhone headphone splitter in stainless steel braiding, they are now much more durable. A sanity-saving side effect is the toughened-up cables are now less likely to tangle and knot, too.