Can your current water bottle scrunch right up and fit in your pocket? Double as a cold or hot compress? Store snacks or, better yet, your cell phone on a biking, boating, or camping trip?

Meet the Bubi, the first scrunchable, collapsible, BPA-free, mold-resistant water bottle. Made from silicone, one of earth’s most available resources and chemical free, the Bubi Bottle is microwave-safe, freezer-safe, and best of all, it can be collapsed to fit in your pocket or bag. Just squeeze, roll, press, and tuck it away.

Water bottles have evolved; Bubi is the next generation.