FaceOff’s mission is to provide personal care products that are effective, simple to use and make life easier. The company’s objective is to develop products that promote skin and hair health. Founder Adine Binder was helping her daughter with her long curly hair after a bath. The sopping wet towel was too heavy for her head, kept coming undone and falling oddly. She knew it was time to design a super absorbent towel that minimizes tangles and that remains firmly on the head. Towel Twist has been a great addition to the FaceOff brand. It is a super absorbent microfiber towel that greatly reduces hair drying time. It leaves the hair damp and ready to be blow dried or air dried. It is ideal for long, short, straight, curly, or wavy hair. It prevents breakage and frizz, promoting hair health. It is also great for applying make up, in the bath or spa.