Pets want clean water, too. Slip this little water enhancer in their bowl for fresher, purified sips. GoPure’s porous ceramic absorbs impurities and releases trace minerals to balance the pH levels. And it uses an all-natural, fine-grain rock (Diatomite) to filter out lead, arsenic, chlorine, and other contaminants from getting into their system. The special suction-cup cage secures the pod to their bowl for safer drinking.