For Periea Maker John Narain, handbag organization is a family affair. He was inspired by his sister who rummaged and dug around her (seemingly bottomless) bag in search of gum. When John discovered a tidying solution didn’t already exist, he took matters into his own hands and designed one himself.

The resulting structured inserts are durable and, most importantly, solve for the task at hand. With a variety of pockets and compartments—some zippered, some mesh, some removable—each Periea insert offers loads of customizable options, so you can easily stow (and find) everyday essentials on the go. Built-in handles amp up usefulness, making it even simpler to transfer from one bag to another, maintaining your purse contents’ familiar order.