Repurposed Billboard Backpack



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This upcycled backpack draws attention and stands up to the elements. Every single model is unique. RAREFORM gives freeway billboards new life, hand-cutting the vinyl and repurposing it into a bold, durable, eco-friendly bag. This all-terrain backpack protects your laptop in a padded compartment and is equipped with organizing pockets and chest straps to get a good grip.

  • Materials: Repurposed billboard exterior, TPU waterproof lining, nylon binding and straps, YKK zipper, breathable mesh padding
  • Care: Use non-abrasive soap, warm water, and a soft rag to wipe clean
  • Please note: Due to the unique nature of the billboard material used in manufacturing, individual patterns, designs, and colors will vary from product images shown
  • One-of-a-kind design
  • Sustainably made using repurposed billboard vinyl
  • 100% unique, one-of-a-kind designs created within broad color ranges
  • Fold over top-flap with adjustable snap buckle closure
  • Waterproof TPU liner on flap of bag is weather-resistant
  • Two elastic water bottle pockets
  • Fully padded laptop compartment fits up to a 15’’ laptop
  • Large, 20 L capacity
  • Materials sourced in the USA, assembled in Mexico
  • Dimensions: 18” x 12.5” x 5”
  • Weight: 1 lb

4 Reviews (3.5 out of 5 Grommets)

Sorted by Rating

great bag!

7/26/2018 by Corrin

Love the design of this backpack! And excellent quality.


Coolest Backpack Ever

5/3/2017 by Maria

This backpack is extremely lightweight yet very durable. The compartments are well thought out and very functional. We will be purchasing more of these backpacks for other family members! The repurposed material is a great bonus!More > < Less


Stitching failed after 1 year

3/1/2018 by Nancy

Would have been a 5-star review, but this week the stitching failed where the straps (grab strap and right shoulder strap) connect at the top of the pack. Of course this is the strap I I grab to sling it over my shoulder.

I have had it for a year but carried it daily only starting in July, when my previous pack and laptop were stolen from my car. Since then it's been a daily carry from car to work, from car to house, and from car to errands-after-work since I don't leave it in my car any more.

I managed to hand-stitch the 2" rip with extra-strength thread, a carpet needle, pliers and a lot of pulling. It had to go through 2 layers of strap, the billboard fabric and the black vented fabric. Not easy - took about 2 hours to get it done.

Sorry, RAREFORM, but a pack needs to have really strong seaming at the stress points, and this shows no sign of that. In all other ways, it's a great pack. I hope the repair will hold so I can use it for years, which would be my expectation.
More > < Less


Poor product

5/16/2018 by Donna

Very disappointed in this item; way too bulky, material not flexible at all. For the price I paid, I am sorry to have ever purchased this item.

4 Item(s)

It’s a sign! This bag used to be a billboard.


It’s a Sign

RAREFORM transforms freeway billboards into bold, upcycled bags.

They’re “rare,” not only in their eco-friendly construction, but also because each bag is completely unique. Brothers Alec and Aric Avedissian wash, hand-cut, sew, and ship the vinyl to L.A., where it’s arranged into one-of-a-kind designs.

In the same way billboards are built to last—rain or shine—RAREFORM bags stand up to the elements. They’re super lightweight and durable and the designs show close attention to detail—padded compartments protect your laptop and wide openings make for easy packing.

Get all the attention of a billboard in a distinct, sophisticated, and sustainable design.