After having enough of the daily grind, Softy Straws Maker Jacob Seltz took his experience in business, technology, and entrepreneurship to create his own path—one that would have a positive impact on the world. With these silicone straws, he’s trained his focus on quality and sustainability.

Most importantly, the straws are reusable. They’re also soft and bendy. They are made with food grade silicone that is durable and safe for kids to use. Different heights suit both drinking glasses and tumblers, and you can cut one down to the perfect size. The smoothie straws can accommodate larger sips, and an included squeegee makes straw-cleaning an easier task.