Rummaging around blindly for something in your bag or backpack is a thing of the past. Say hello to SOI. SOI is the world’s first automatic bag light. Put it in your purse, briefcase, or backpack and, when you reach in to grab something, SOI instantly lights up. This little disc has detection technology that recognizes when a hand is nearby and turns on. Then it automatically shuts off a few moments after you remove your hand. Founders Christian Schech and Bastian Wetzel came up with the idea for SOI during a power failure at a folk festival. They looked around at all the women using cigarette lighters or cell phones to look inside their bags, and knew there had to be a better way. SOI weighs less than 1.5 ounces and is easy to transfer from bag to bag. It’s hands-free, energy efficient, and sustainably produced—nearly all of the materials used to make SOI are 100% recyclable. After 3,000 or so cycles, just replace the batteries. Save yourself time and hassle, and let SOI make your life a little easier (and a little brighter).