It took more than six years for Jane ni Dhulchaointigh and a team of scientists to perfect her idea for a moldable, self-adhesive, and self-curing silicone material, but it only takes about six seconds to become totally enthralled with her brilliant invention. Derived from the Irish word “súgradh,” which means “play,” sugru is a bit like modeling clay. It’s malleable when you first take it out of the sealed package, and it retains its plasticity for about 30 minutes. It can adhere to metal, glass, fabric, and most plastics. It’s waterproof, and it cures at room temperature after about 24 hours. Sugru is good for anything that needs fixing, modifying, customizing, or cushioning. Instead of throwing away a blender with a broken switch, you can make a new switch out of sugru. Disintegrating grip on your golf club? Hole in your sneakers? Missing piece on your keyboard? Patch them with sugru. Worried about dropping your camera or smartphone? Wrap the corners with sugru for extra protection. The possibilities are endless. We’re all conscious about extending the lifespan of our things, both to save money and to reduce the amount of items sent prematurely to landfills. sugru makes it easy—and fun—to be resourceful.