Repurposed Billboard Tote



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This upcycled classic tote draws attention and stands up to the elements. Every single model is unique. RAREFORM gives freeway billboards new life, hand-cutting the vinyl and heathered body fabric to create a bold, durable, eco-friendly bag. This tote comes with a removable shoulder strap and a padded laptop sleeve. It also opens up super wide for easy packing.

  • Materials: Repurposed vinyl billboard exterior, nylon heathered body, YKK zippers, nylon quilt, plush
  • Care: Use non-abrasive soap, warm water, and a soft rag to wipe clean
  • Please note: Due to the unique nature of the billboard material used in manufacturing, individual patterns, designs, and colors will vary from product images shown
  • Sustainably made using repurposed billboard vinyl
  • 100% unique, one-of-a-kind designs created within broad color ranges
  • Extra wide opening for easy packing
  • Fully padded laptop compartment fits up to a 13’’ laptop
  • Plush, fur-lined quick access front pocket
  • Large main compartment with secure snap closure
  • Magnetic closure access pocket
  • Large, 20 L capacity
  • Materials sourced in the USA, assembled in Mexico
  • Dimensions: 24" x 13" D
  • Weight: 1 lb.

4 Reviews (4.8 out of 5 Grommets)

Sorted by Rating

Fantastic bag!


Great for a carry on our carry about! Get lots of compliments, its lightly padded, great pockets. DEFINITELY RECOMMEND!




I love this tote. Nicely finished and holds m laptop securely. Great bag.


Beautiful and Functional!


I love this bag so much! It not only looks great, but it is very functional. It has all of the pockets/compartments I need for my phone, pens, business cards, etc, plus a nice cushioned section for my computer and documents. I also love that it snaps up top to keep it closed, which my old tote didn't have. This keeps my things more protected and safer. I've gotten tons of compliments on it already.More > < Less


Functional tote


I was a little disappointed that my tote did not look very unique. It's the luck of the pick I know. Having said that, this tote is very functional. It has a great cushioned pocket for my IPad, kept it protected when traveling. There is lots of room for all my stuff.
I definitely would recommend this tote.
More > < Less

4 Item(s)

It’s a sign! This bag used to be a billboard.


It’s a Sign

RAREFORM transforms freeway billboards into bold, upcycled bags.

They’re “rare,” not only in their eco-friendly construction, but also because each bag is completely unique. Brothers Alec and Aric Avedissian wash, hand-cut, sew, and ship the vinyl to L.A., where it’s arranged into one-of-a-kind designs.

In the same way billboards are built to last—rain or shine—RAREFORM bags stand up to the elements. They’re super lightweight and durable and the designs show close attention to detail—padded compartments protect your laptop and wide openings make for easy packing.

Get all the attention of a billboard in a distinct, sophisticated, and sustainable design.