Safety Signal

This personal alarm for women—or anyone who wants some extra piece of mind—can alert friends and loved ones of your location. Athena is a discreet wearable that sends GPS notifications to emergency contacts via Bluetooth. Attach it to your clothes, bag, or backpack. Or even wear it as a pendant. There are two modes. One sounds an obvious, high-frequency alarm to frighten attackers as it simultaneously send a distress message, with your location, to your chosen contacts. The other mode, called SilentROAR, alerts your contacts in a silent, discreet way. Co-founder Yasmine Mustafa was moved to start Athena after solo-trek through South America where she met locals and travelers who had been victims of assault. ROAR for Good is a certified B-Corp that, besides inventing a device, is helping change the environment that makes women unsafe. They run educational programs to teach youth about healthy, respectful relationships and treatment of others.

ROAR for Good

Personal Safety Device

Safety Signal

This personal alarm for women—or anyone who wants some extra piece of mind—can alert friends and loved ones of your location. Athena is a discreet wearable that sends GPS notifications to emergency contacts via Bluetooth. Attach it to your clothes, bag, or backpack. Or even wear it as a pendant. There are two modes. One sounds an obvious, high-frequency alarm to frighten attackers as it simultaneously send a distress message, with your location, to your chosen contacts. The other mode, called SilentROAR, alerts your contacts in a silent, discreet way. Co-founder Yasmine Mustafa was moved to start Athena after solo-trek through South America where she met locals and travelers who had been victims of assault. ROAR for Good is a certified B-Corp that, besides inventing a device, is helping change the environment that makes women unsafe. They run educational programs to teach youth about healthy, respectful relationships and treatment of others.
Crowdfunded
Social Enterprises
Tech & Innovation
Underrepresented Entrepreneur

Grommet Launch Conversation

Grommet Launch Conversation

  • Emily
    Emily

    Hi all! I’m Emily Pfister, Communications Manager of ROAR for Good. I’m excited to launch Athena—our wearable safety device—on The Grommet today. As a socially minded company, Athena is part of our mission to help make the world a safer place, one where anyone can live their life boldly. I’m more than happy to answer any questions you may have!

  • Kimberly
    Kimberly
    10/30/2017 10:51 AM

    DO YOU HAVE AN OPTION FOR SECURING IT FOR RUNNERS?

  • Emily
    Emily – Special Guest
    10/30/2017 10:54 AM

    @Kimberly Hi Kimberly! Athena has a strong magnet making it easy to securely fasten it to your clothing. You can check out the images on the page to see some examples of how people where Athena :)

    - Emily P.

  • Tonya
    Tonya
    10/30/2017 10:51 AM

    lower the price so normal every day humans can afford it

  • Emily
    Emily – Special Guest
    10/30/2017 10:57 AM

    @Tonya Hey Tonya! We've made every effort to make Athena as affordable as possible while staying true to our mission to reduce assaults and empower women. This is why for each device sold, we take a substantial portion of the proceeds and donate them to programs dedicated to teaching empathy, respect, and healthy relationships to youth. Hope this information helps!

    - Emily P.

  • Carolyn
    Carolyn
    10/30/2017 12:19 PM

    Sounds wonderful at about $60. I would order it right now. But as Tonya said it is not affordable. If there is a portion of the proceeds that goes to programs, how about giving a purchaser the option to send $ to the programs. That at least would be a tax deduction for anyone purchasing the product. [email protected]

  • Emily
    Emily – Special Guest
    10/30/2017 12:39 PM

    Hey @Carolyn - we really appreciate your feedback. As we continue to grow and launch new products, we're looking into how we can make the device more affordable as well as expand our social mission :)

    - Emily P.

  • Jean
    Jean
    10/30/2017 10:57 AM

    I love this for my daughter and niece who are away at college. How long does the battery last on a single charge?

  • Emily
    Emily – Special Guest
    10/30/2017 11:03 AM

    @Jean Hi Jean! The battery typically lasts around 2 weeks, but can be more or less depending on how often Athena is activated. When I notice my battery is getting low, I usually charge mine overnight or while I'm hanging around the house since it only takes a few hours to charge.

    - Emily P.

  • Jean
    Jean
    10/30/2017 11:05 AM

    @Emily Thanks for the details!

  • Emily
    Emily – Special Guest
    10/30/2017 12:52 PM

    @Jean No problem! Have a great day!

  • Linda
    Linda
    10/30/2017 11:06 AM

    Do you also need to be carrying a phone for this to work?

  • Emily
    Emily – Special Guest
    10/30/2017 11:24 AM

    @Linda Hi Linda! Yes - in order for Athena to work, the device will need to be connected to your phone :) hope this information helps!

    - Emily P.

  • Betty
    Betty
    10/30/2017 11:08 AM

    Is it possible to sound alarm only without sending message to personal contact person?

  • Emily
    Emily – Special Guest
    10/30/2017 11:25 AM

    @Betty Hi Betty! Yup - you can do this by simply disconnecting Athena from your smartphone. This way, only the alarm will sound and no emergency contacts will be notified. However, if you plan to do this please reach out to us at [email protected] so we can show you how to deactive the alarm :)

    - Emily P.

  • Karla
    Karla
    10/30/2017 11:09 AM

    Is there a monthly fee for this?

  • Emily
    Emily – Special Guest
    10/30/2017 11:25 AM

    @Karla Hi Karla! Nope - there is no monthly fee to use Athena and the app is free to download!

    - Emily P.

  • Karen
    Karen
    10/30/2017 11:10 AM

    Hi Emily,

    How does this send text messages? Does it connect to your cell phone via bluetooth, or would we have to purchase a data plan from our cell providers?

  • Emily
    Emily – Special Guest
    10/30/2017 11:26 AM

    @Karen Hi Karen! Athena connects to your smartphone via BLE (Bluetooth Low Energy) and sends alerts via SMS messages. If you have any other questions just let me know

    - Emily P.

  • Belinda
    Belinda
    10/30/2017 11:10 AM

    What do the texts to friends and family say?

  • Emily
    Emily – Special Guest
    10/30/2017 11:27 AM

    @Belinda Hi Belinda! You can customize your status to say what you'd like. In case of emergency, your contacts will get an SMS message with a link to your location stating that you activated an alarm and need immediate help. Hope this answers your question!

    - Emily P.

  • Tim
    Tim
    10/30/2017 11:28 AM

    Are there plans for the device to be enabled to contact 911. I am not sure there is peace of mind knowing your friends and family will be contacted if you are being attacked. I would purchase this product for my wife and daughter's if I knew law enforcement was notified.

  • Emily
    Emily – Special Guest
    10/30/2017 11:33 AM

    @Tim Hi Tim! We are in the process of rolling out a feature that will contact 911 directly. We plan to have this out by the end of the year. It will not require a new device purchase, and will instead be activated via an app update.

    - Emily P.

  • Lisa
    Lisa
    10/30/2017 11:37 AM

    @Emily @Tim you can also contact your local police/fire dispatch center to see if they have 911 via text. Some communications centers are offering this as an alternative to calling in emergencies.

  • Emily
    Emily – Special Guest
    10/30/2017 11:45 AM

    @Lisa Hi Lisa! Thanks so much for the additional details :) if you decide to go this route, we definitely recommend letting authorities know about the device and what to do in case of an emergency :)

  • Nancy
    Nancy
    10/30/2017 12:29 PM

    So this only works in locations where you have cell service? Is that correct? I live in the rural western US and we have many dead areas...

  • Emily
    Emily – Special Guest
    10/30/2017 12:40 PM

    Hey @Nancy! Yup - Athena works worldwide as long as you have a smartphone and cell service. Additionally, the device will work if your smartphone is connected to wifi. Hope this information helps!

    - Emily P.

  • Sandra
    Sandra
    10/30/2017 12:53 PM

    I see that the battery lasts approximately two weeks between charging but am wondering if there is an on/off on the device to power down and save battery when not in use. Also in what format is the location sent via text-- a map, a GPS coordinate, or...?

  • Emily
    Emily – Special Guest
    10/30/2017 12:58 PM

    Hi @Sandra! That's a great question - when Athena is not activately in use the device automatically goes into power saving mode so the battery won't drain quickly. I've personally gone over a month without needed a charge simply because I wasn't activating the alarm.

    In regards to the format - your emergency contacts will get an SMS message with a link to your GPS location on a map.

    Hope this information helps! If there's anything else you need just let me know :)

    - Emily P.

  • Kayla
    Kayla
    10/30/2017 1:13 PM

    Great idea but the cost is extremely prohibitive. Only a small percentage of people can afford this at the price point so while your mission is admirable you cannot educate many if they are not selling. When I clicked on the link and saw the cost I choked on my coffee.

  • Emily
    Emily – Special Guest
    10/30/2017 1:17 PM

    Hi @Kayla! Thank you for the feedback - I wrote this in another comment, but I also wanted to let you know here that as we grow we are always looking for way to reduce costs and expand upon our social mission. Please feel free to let me know if you have any questions or additional comments. Have a great day!

    - Emily P.

  • Miss Vicki
    Miss Vicki
    10/30/2017 1:46 PM

    @Emily I can see that you are intent on promoting social mission education. Can the company get their social education funding in another manner (ie corporate funding, or grant writing avenues) thus allowing the device to be more affordable to the consumer. The concept of this device is a great. It is a tool that can be so useful in thwarting human trafficking and abduction cases. Please appeal to the company to reduce price and make it affordable to the masses. Positively, Miss Vicki

  • Emily
    Emily – Special Guest
    10/30/2017 2:04 PM

    Hey @Miss Vicki - I really appreciate your feedback. We are certainly looking for more ways to give back through out ROARBack™ Program. I also wanted to let you know that we also offer the option to have our community purchase an Athena for a woman in need at a decreased price :)

    Lastly - I wanted to let you know that our ROAR Personal Safety app is available for download at no charge, and you can utilize some great features including sharing your status while you're out so your friends can watch over you, and Stories for Good, a collection of articles and resources dedicated to women's empowerment and other relevant information.

    - Emily P.

  • Gary
    Gary
    10/30/2017 1:42 PM

    Upon activation will the device continue to be tracked if on the move or will it only give the original location?

  • Emily
    Emily – Special Guest
    10/30/2017 1:52 PM

    Hey @Gary! The location is actively tracked, so your emergency contacts will be able to follow you on the map as you're on the move :)

    -Emily P.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

 

ROAR for Good

Personal Safety Device

Safety Signal

This personal alarm for women—or anyone who wants some extra piece of mind—can alert friends and loved ones of your location.

Athena is a discreet wearable that sends GPS notifications to emergency contacts via Bluetooth. Attach it to your clothes, bag, or backpack. Or even wear it as a pendant.

There are two modes. One sounds
an obvious, high-frequency alarm to frighten attackers as it simultaneously send a distress message, with your location, to your chosen contacts. The other mode, called SilentROAR, alerts your contacts in a silent, discreet way.

Co-founder Yasmine Mustafa was moved to start Athena after solo-trek through South America where she met locals and travelers who had been victims of assault. ROAR for Good is a certified B-Corp that, besides inventing a device, is helping change the environment that makes women unsafe. They run educational programs to teach youth about healthy, respectful relationships and treatment of others.
Read More Read Less
A safety alarm that builds safer communities.

Shop ROAR for Good Products

Grommet Launch Conversation

  • Emily
    Emily

    Hi all! I’m Emily Pfister, Communications Manager of ROAR for Good. I’m excited to launch Athena—our wearable safety device—on The Grommet today. As a socially minded company, Athena is part of our mission to help make the world a safer place, one where anyone can live their life boldly. I’m more than happy to answer any questions you may have!

  • Kimberly
    Kimberly
    10/30/2017 10:51 AM

    DO YOU HAVE AN OPTION FOR SECURING IT FOR RUNNERS?

  • Emily
    Emily – Special Guest
    10/30/2017 10:54 AM

    @Kimberly Hi Kimberly! Athena has a strong magnet making it easy to securely fasten it to your clothing. You can check out the images on the page to see some examples of how people where Athena :)

    - Emily P.

  • Tonya
    Tonya
    10/30/2017 10:51 AM

    lower the price so normal every day humans can afford it

  • Emily
    Emily – Special Guest
    10/30/2017 10:57 AM

    @Tonya Hey Tonya! We've made every effort to make Athena as affordable as possible while staying true to our mission to reduce assaults and empower women. This is why for each device sold, we take a substantial portion of the proceeds and donate them to programs dedicated to teaching empathy, respect, and healthy relationships to youth. Hope this information helps!

    - Emily P.

  • Carolyn
    Carolyn
    10/30/2017 12:19 PM

    Sounds wonderful at about $60. I would order it right now. But as Tonya said it is not affordable. If there is a portion of the proceeds that goes to programs, how about giving a purchaser the option to send $ to the programs. That at least would be a tax deduction for anyone purchasing the product. [email protected]

  • Emily
    Emily – Special Guest
    10/30/2017 12:39 PM

    Hey @Carolyn - we really appreciate your feedback. As we continue to grow and launch new products, we're looking into how we can make the device more affordable as well as expand our social mission :)

    - Emily P.

  • Jean
    Jean
    10/30/2017 10:57 AM

    I love this for my daughter and niece who are away at college. How long does the battery last on a single charge?

  • Emily
    Emily – Special Guest
    10/30/2017 11:03 AM

    @Jean Hi Jean! The battery typically lasts around 2 weeks, but can be more or less depending on how often Athena is activated. When I notice my battery is getting low, I usually charge mine overnight or while I'm hanging around the house since it only takes a few hours to charge.

    - Emily P.

  • Jean
    Jean
    10/30/2017 11:05 AM

    @Emily Thanks for the details!

  • Emily
    Emily – Special Guest
    10/30/2017 12:52 PM

    @Jean No problem! Have a great day!

  • Linda
    Linda
    10/30/2017 11:06 AM

    Do you also need to be carrying a phone for this to work?

  • Emily
    Emily – Special Guest
    10/30/2017 11:24 AM

    @Linda Hi Linda! Yes - in order for Athena to work, the device will need to be connected to your phone :) hope this information helps!

    - Emily P.

  • Betty
    Betty
    10/30/2017 11:08 AM

    Is it possible to sound alarm only without sending message to personal contact person?

  • Emily
    Emily – Special Guest
    10/30/2017 11:25 AM

    @Betty Hi Betty! Yup - you can do this by simply disconnecting Athena from your smartphone. This way, only the alarm will sound and no emergency contacts will be notified. However, if you plan to do this please reach out to us at [email protected] so we can show you how to deactive the alarm :)

    - Emily P.

  • Karla
    Karla
    10/30/2017 11:09 AM

    Is there a monthly fee for this?

  • Emily
    Emily – Special Guest
    10/30/2017 11:25 AM

    @Karla Hi Karla! Nope - there is no monthly fee to use Athena and the app is free to download!

    - Emily P.

  • Karen
    Karen
    10/30/2017 11:10 AM

    Hi Emily,

    How does this send text messages? Does it connect to your cell phone via bluetooth, or would we have to purchase a data plan from our cell providers?

  • Emily
    Emily – Special Guest
    10/30/2017 11:26 AM

    @Karen Hi Karen! Athena connects to your smartphone via BLE (Bluetooth Low Energy) and sends alerts via SMS messages. If you have any other questions just let me know

    - Emily P.

  • Belinda
    Belinda
    10/30/2017 11:10 AM

    What do the texts to friends and family say?

  • Emily
    Emily – Special Guest
    10/30/2017 11:27 AM

    @Belinda Hi Belinda! You can customize your status to say what you'd like. In case of emergency, your contacts will get an SMS message with a link to your location stating that you activated an alarm and need immediate help. Hope this answers your question!

    - Emily P.

  • Tim
    Tim
    10/30/2017 11:28 AM

    Are there plans for the device to be enabled to contact 911. I am not sure there is peace of mind knowing your friends and family will be contacted if you are being attacked. I would purchase this product for my wife and daughter's if I knew law enforcement was notified.

  • Emily
    Emily – Special Guest
    10/30/2017 11:33 AM

    @Tim Hi Tim! We are in the process of rolling out a feature that will contact 911 directly. We plan to have this out by the end of the year. It will not require a new device purchase, and will instead be activated via an app update.

    - Emily P.

  • Lisa
    Lisa
    10/30/2017 11:37 AM

    @Emily @Tim you can also contact your local police/fire dispatch center to see if they have 911 via text. Some communications centers are offering this as an alternative to calling in emergencies.

  • Emily
    Emily – Special Guest
    10/30/2017 11:45 AM

    @Lisa Hi Lisa! Thanks so much for the additional details :) if you decide to go this route, we definitely recommend letting authorities know about the device and what to do in case of an emergency :)

  • Nancy
    Nancy
    10/30/2017 12:29 PM

    So this only works in locations where you have cell service? Is that correct? I live in the rural western US and we have many dead areas...

  • Emily
    Emily – Special Guest
    10/30/2017 12:40 PM

    Hey @Nancy! Yup - Athena works worldwide as long as you have a smartphone and cell service. Additionally, the device will work if your smartphone is connected to wifi. Hope this information helps!

    - Emily P.

  • Sandra
    Sandra
    10/30/2017 12:53 PM

    I see that the battery lasts approximately two weeks between charging but am wondering if there is an on/off on the device to power down and save battery when not in use. Also in what format is the location sent via text-- a map, a GPS coordinate, or...?

  • Emily
    Emily – Special Guest
    10/30/2017 12:58 PM

    Hi @Sandra! That's a great question - when Athena is not activately in use the device automatically goes into power saving mode so the battery won't drain quickly. I've personally gone over a month without needed a charge simply because I wasn't activating the alarm.

    In regards to the format - your emergency contacts will get an SMS message with a link to your GPS location on a map.

    Hope this information helps! If there's anything else you need just let me know :)

    - Emily P.

  • Kayla
    Kayla
    10/30/2017 1:13 PM

    Great idea but the cost is extremely prohibitive. Only a small percentage of people can afford this at the price point so while your mission is admirable you cannot educate many if they are not selling. When I clicked on the link and saw the cost I choked on my coffee.

  • Emily
    Emily – Special Guest
    10/30/2017 1:17 PM

    Hi @Kayla! Thank you for the feedback - I wrote this in another comment, but I also wanted to let you know here that as we grow we are always looking for way to reduce costs and expand upon our social mission. Please feel free to let me know if you have any questions or additional comments. Have a great day!

    - Emily P.

  • Miss Vicki
    Miss Vicki
    10/30/2017 1:46 PM

    @Emily I can see that you are intent on promoting social mission education. Can the company get their social education funding in another manner (ie corporate funding, or grant writing avenues) thus allowing the device to be more affordable to the consumer. The concept of this device is a great. It is a tool that can be so useful in thwarting human trafficking and abduction cases. Please appeal to the company to reduce price and make it affordable to the masses. Positively, Miss Vicki

  • Emily
    Emily – Special Guest
    10/30/2017 2:04 PM

    Hey @Miss Vicki - I really appreciate your feedback. We are certainly looking for more ways to give back through out ROARBack™ Program. I also wanted to let you know that we also offer the option to have our community purchase an Athena for a woman in need at a decreased price :)

    Lastly - I wanted to let you know that our ROAR Personal Safety app is available for download at no charge, and you can utilize some great features including sharing your status while you're out so your friends can watch over you, and Stories for Good, a collection of articles and resources dedicated to women's empowerment and other relevant information.

    - Emily P.

  • Gary
    Gary
    10/30/2017 1:42 PM

    Upon activation will the device continue to be tracked if on the move or will it only give the original location?

  • Emily
    Emily – Special Guest
    10/30/2017 1:52 PM

    Hey @Gary! The location is actively tracked, so your emergency contacts will be able to follow you on the map as you're on the move :)

    -Emily P.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.