Athena Personal Safety Device

By ROAR for Good


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This personal alarm for women—or anyone who wants some peace of mind—sends GPS notifications to your emergency contacts via a Bluetooth. Press once and hold to sound a hi-frequency alarm and simultaneously alert contacts with your location. Or press three times to silently send a distress signal to your chosen contacts. Keep it in your purse or pocket for some peace of mind.

  • Materials: Aluminum shell, thermoplastic elastomer band, 6 LED lights, 2 buzzers, LiPo battery
  • Care: Wipe with microfiber cloth
  • Includes one wearable device, micro-USB charging cable, and set-up instructions
  • Instructions: Download “ROAR Personal Safety” app and follow instructions to pair device to phone via Bluetooth. Attach to clothing, bag, pocket, or wear as a pendant. To activate alarm mode, press & hold button for 3 seconds or more to sound a high frequency alarm and send distress message with location to contacts. SilentROAR mode can be activated by pressing button three times to send a silent alert
  • Alarm mode is for emergency situations, with the goal to scare away attacker
  • SilentROAR mode is for situations where an audible alert is not warranted, discreet situations, or where the user feels uncomfortable and does not want to sound an alarm
  • Modular, can be worn anywhere; attach it to clothing, bag, pocket, or wear it as a pendant
  • Uses phone's GPS to send location to emergency contacts
  • Certified B-Corp company and mission
  • For each Athena sold, ROAR for Good donates a portion of proceeds to educational programs that increase empathy in youth and help prevent violence
  • 90+db high frequency alarm
  • Micro-USB rechargeable battery; lasts up to two weeks on single charge
  • Recessed button, non-slip material, light/vibration indicators
  • Compatible with iOS 9+ and Android 6.0.1+ devices
  • Made in China
  • Dimensions: 1.5" x 0.5" x 0.1"
  • Weight: 0.13 lb.
A safety alarm that builds safer communities.

About ROAR for Good

Safety Signal

This personal alarm for women—or anyone who wants some extra piece of mind—can alert friends and loved ones of your location.

Athena is a discreet wearable that sends GPS notifications to emergency contacts via Bluetooth. Attach it to your clothes, bag, or backpack. Or even wear it as a pendant.

There are two modes. One sounds an obvious, high-frequency alarm to frighten attackers as it simultaneously send a distress message, with your location, to your chosen contacts. The other mode, called SilentROAR, alerts your contacts in a silent, discreet way.

Co-founder Yasmine Mustafa was moved to start Athena after solo-trek through South America where she met locals and travelers who had been victims of assault. ROAR for Good is a certified B-Corp that, besides inventing a device, is helping change the environment that makes women unsafe. They run educational programs to teach youth about healthy, respectful relationships and treatment of others.