Scents and Feel

Tunisian Fouta Towels

Multipurpose Luxury

Plush terry cloth towels are so ubiquitous that many of us have come to equate fluffiness with quality -- but fluff factor isn’t the real measure of luxury. Once you try a traditional Tunisian fouta, you’ll be rethinking your definition of the perfect towel.

In the Mediterranean region, fouta refers to multipurpose linens that
come in various shapes and sizes to form towels, tablecloths, cover-ups and more. Jenny Haik, a longtime fashion designer, lived in Tunisia as a child and always wanted to revisit the rich traditions of the region, including the hammam, or steam room, for cleansing and relaxation. Through the company she founded, Scents and Feel, she’s reinterpreting Tunisia’s ancestral body-care practices for a modern audience.

Jenny’s fouta towels are ideal for creating a spa-like experience. They’re hand-woven on looms using natural cotton to create a unique dimensional weave that feels great against your skin. They’re absorptive, quick drying, and incredibly versatile. You can use a fouta as a bath or beach towel, shawl, picnic blanket, bed cover or tablecloth. They’re generously sized, but because fouta towels are thinner than conventional terry cloth, they’re lightweight, easy to pack, and don’t feel bulky if you wear one as a cover-up.

Jenny’s original designs interpret classic patterns and motifs in fresh ways, which makes her foutas equally at home in modern and traditional environments.
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Scents and Feel - Tunisian Fouta Towels
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Grommet Launch Conversation

  • Jenny

    "Bonjour everyone. I am Jenny Haik, founder and creator of Scents and Feel. I have been working in textile and as a fashion designer all my life . I want to thank The Grommet for featuring our multicolor fouta towels. Perfect as a bath towel, beach towel , a, throw, runner on your table, shawl or pique nique blanket or even an airport blanket . They are fun, eco friendly, dry in minutes. I am sure they will become your perfect companion for all of your many uses. I want to thank you for your interest in Scents and Feel and I will be delighted to answer any questions you may have. "

  • Mark
    5/7/2013 1:03 PM

    Do they come in dish towel size, or could I buy one and cut it up into the right sizes?

  • Jenny
    Jenny – Special Guest
    5/7/2013 1:32 PM


    Thank you for your interest and question. We, at Scents and Feel, make different sizes including guest towels sizes. We are so thrilled to have this amazing one featuring in The Grommet. I am sure you are going to love it

  • Álvaro
    5/8/2013 4:58 AM


  • Judy
    5/7/2013 1:52 PM

    Please tell me if size includes fringe. If it does, what is size towel alone?

  • Jenny
    Jenny – Special Guest
    5/7/2013 2:23 PM


    Thank you for your question. the size of these are 30x78 not including the fringes ! hope you will enjoy them

  • Virginia
    5/7/2013 2:12 PM

    I can't believe that anything with long fringe would be easy to launder. Tangling?

  • Jenny
    Jenny – Special Guest
    5/7/2013 2:25 PM


    We have never had a issue with the fringes with laundered properly. Just machine wash in cold water and low tumble dry in delicate cycle for a couple of minutes. But they will dry in minutes under the sun

  • Flowercr0ne
    5/7/2013 6:05 PM

    Where are the towels manufactured?

  • Jenny
    Jenny – Special Guest
    5/7/2013 6:30 PM


    Thank you for your question. Scents and Feel towels are all hand woven in Tunisia.

  • Guest
    5/7/2013 6:53 PM

    Considering one for travel1 How much do they wrinkle if stuffed in a suitcase or backpack; how do they look wrinkle-wise if laundered by hand (when traveling) and hung to dry (no dryer for fluffing)?

  • Amy
    Amy – Grommet Team
    5/8/2013 9:48 AM


    Hi there, this is a great question. Our testers here in the office have laundered it by hand, but don't have enough insight into the wrinkling aspect. I've pinged Jenny and we should have an answer for you shortly.

  • Jenny
    Jenny – Special Guest
    5/8/2013 10:12 AM

    @Amy and @guest

    First of all, you will enjoy taking it with you as it will not take a lot of space in your backpack or suitcase.It won't winkle too much if you laundered it by hand and let it dry flat. Hope you will enjoy it

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.