Engineering Toy

Girl Power

Meet Goldie, a girl inventor who’s smart, curious, and loves to build things. In her first adventure, Goldie makes a spinning machine to help her dog, Nacho, chase his tail. Young readers can follow along with the book and construct their own spinning machine, just like Goldie. What they’re really building is a belt drive, which is a mechanical system that uses belts as a source of motion to transmit power. But “spinning machine” sounds a lot less intimidating and more relatable to kids, which is just what creator Debbie Sterling had in mind when she created this line of construction toys and books to encourage STEM learning.

Debbie, an engineer from Stanford University, left a comfortable job to pursue her dream of getting young girls to love engineering and science as much as she does. She created GoldieBlox, which is both a book and a construction toy, to empower kids to solve problems by building simple machines. The GoldieBlox set is fun and entertaining, yet it’s also improving kids’ spatial skills and teaching basic engineering principles.

GoldieBlox is girly—the colors and themes are clearly targeted at girls. But it avoids the stereotypical traps of some other girl-oriented toys. Goldie is a problem solver, not someone who passively waits to be rescued. She’s confident, ambitious and persevering.

The gender ratio in engineering is significantly skewed toward men (as high as 89%). By introducing girls to a female engineer role model, Debbie hopes to change that, one future engineer at a time. Like the spinning machine Goldie builds, the wheels are in motion.
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GoldieBlox - Engineering Toy

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Grommet Launch Conversation

  • Debra

    Hi, I'm Debbie, CEO and Founder of GoldieBlox, a toy company that's out to inspire the next generation of female engineers.I studied engineering at Stanford, and it always bothered me how few women were in my program. I've since learned that girls lose interest in Math and Science as early as age 8, and after visiting the toy store I quickly realized why: our girls are limited to a pink-aisle full princesses and dress-up, while the blue-aisle is full of toys that build confidence in basic engineering concepts.

    I created GoldieBlox to offer girls the opportunity to become engaged in building, tinkering and inventing at an early age, with Goldie herself as a role model that parents can feel good about. Girls can be anything they want to be; GoldieBlox knows that your little girl is more than just a princess.

  • Hilary
    4/17/2013 12:20 PM

    What is the recommended age range?

  • Debra
    Debra – Special Guest
    4/17/2013 12:27 PM

    @Hilary Parry

    Hi Hilary! The box says 6+, but we've seen girls as young as 3 building with some parent participation.

  •  Pat
    4/17/2013 1:41 PM

    @Debra Sterling

    Is an 11-year old too old for this?

  • Debra
    Debra – Special Guest
    4/17/2013 1:46 PM

    @ Pat

    Hi Pat! We tested the toy on girls as old as 12, but the older side of the sweet spot seems to be a little younger, closer to 9.

  • Amy
    Amy – Grommet Team
    4/17/2013 4:27 PM

    @Hilary Parry

    Hi Hillary,

    You can always find this type of information on our "details" tab next to the "story" tab. We are recommending ages 4+ given our testers.

  •  Pegi Ferrell
    Pegi Ferrell
    4/17/2013 12:23 PM

    Thank you for this, Debbie! I know what I will be getting the little girls in my life for birthdays or Christmas.

  • Debra
    Debra – Special Guest
    4/17/2013 12:28 PM

    Thanks, Pegi!

  •  Heidi
    4/17/2013 12:38 PM

    I ordered this during your funding stage for my friends daughters and they love it! Can't wait for more stories and additional cool parts!

  • Debra
    Debra – Special Guest
    4/17/2013 12:40 PM

    @ Heidi

    Thanks, Heidi! I'm so glad your girls are having fun building with Goldie... more to come, I promise!

  •  Lisa
    4/17/2013 12:44 PM

    Hi Debbie, I am friends with a friend of yours so have been watching since the first moment the kickstarter campaign hit. It has been very gratifying to watch you pursue your idea despite many obstacles. I have gotten choked up with tears in my eyes countless times.

    I have pre-ordered a set for my niece and can't wait to get it into her hands. She will be getting this and a big box of Legos. Not "girl legos" which I find insulting, but regular legos with extra animals, flowers and fences for decoration because she does truly enjoy pretty things.

    Please keep going with this important (and fun) work! I hope to see the activities and product line expand.

    Looking forward to your future developments,


  • Debra
    Debra – Special Guest
    4/17/2013 12:49 PM

    @ Lisa

    Hi Lisa,

    Thanks so much for your vote of confidence. We wouldn't be where we are today if it weren't for our early supporters, and I'm thrilled to see that so many folks out there want more for their girls. Your

    niece is lucky to have a cool Aunt like you to introduce her to the good stuff!

  •  ellyn
    4/17/2013 12:53 PM

    may I know the starting age for this item. I do not see it listed

  • Debra
    Debra – Special Guest
    4/17/2013 12:58 PM

    @ ellyn

    Hi Ellyn,

    The box says 6+, but we've seen girls as young as 3 building confidently with their parents.

  •  Anne
    4/17/2013 1:16 PM

    @Debra Sterling

    My 8 year old granddaughter loves to build anything. She has done somewhat complex things. Is this a basic product, or do you believe she would enjoy it? Congrats in getting this to market.

  • Debra
    Debra – Special Guest
    4/17/2013 1:44 PM

    @ Anne

    Hi Anne,

    GoldieBlox is a construction kit, so girls can get as much out of it as they're able to put in. We've had kids building all sorts of things with the pieces included in this first set; the build we talk about in the story is just the beginning.

    I think your daughter would love the toy, and though the first build might be a snap, she'll enjoy figuring out different ways to manipulate the pieces.

    Hope that helps!

  • Kristi
    4/17/2013 12:54 PM

    My granddaughter will LOVE this! She will be getting it for her birthday! Go girl power!!


  • Debra
    Debra – Special Guest
    4/17/2013 12:58 PM

    @Kristi Jowell

    Yee-haw! Thanks Kristi!

  •  Joseph
    4/17/2013 12:59 PM

    I'm a Kickstarter backer, and my three year old daughter Abbie LOVES her GoldieBlox. My only issue is that I want more things that we can build together. Is there any estimate yet about when new kits will ship?

    Thank you, Debbie!

  • Debra
    Debra – Special Guest
    4/17/2013 1:06 PM

    @ Joseph

    Hi Joseph,

    So glad your daughter is loving her GoldieBlox! We're planning on offering the next sets in 2014. One thing to remember is that, like any good construction toy, the more pieces you have, the more stuff you can build; we have lots of folks ordering another kit now to give more options.

    Stay tuned!

  • Joseph
    4/17/2013 1:09 PM

    @Debra Sterling Yeah. I've considered that, but I've bought three kits so far. maybe I can get the girls to play together and share. Fingers crossed!

  •  Beth
    4/17/2013 1:18 PM

    I couldn't wait for the package to arrive. Our four-year old loves GoldieBlox. We can't wait for the next stories, too. For now, she can create so many new designs. We were so happy to support you through Kickstarter. You are touching so many lives in such important ways. I'm not only a mother, I'm a teacher. I believe you're not only a designer and an engineer, you are a teacher. Thanks.

  • Debra
    Debra – Special Guest
    4/17/2013 1:34 PM

    @ Beth

    Hi Beth,

    Wow, thank you. Receiving support from a mother and an educator means the world to me. I'm so happy to hear that your daughter is having fun with GoldieBlox!

  •  Kris
    4/17/2013 1:49 PM

    Pink is no longer my 8 year old daughter's favorite color. Are you planning any other colors? I would love to get this for her but not sure she will be crazy about the color. My husband is an engineer. He favorite shows are the ones that show how things are made.

  • Debra
    Debra – Special Guest
    4/17/2013 4:21 PM

    @ Kris

    Hey Kris,

    Thanks for the comment. We'll be introducing lots of new colors in the future, for sure. One thing to note: the biggest piece in this first GoldieBlox kit is actually blue! :)

  •  Carolyn
    4/17/2013 3:27 PM


    One word for you... AMAZING! I am so excited to see your product.

    I have an Architectural/Construction background and also have two young girls who love building and tinkering too. I totally get where you are coming from and had hoped that in the last decade things have changed with in schools, but alas I think not. I am sure GoldiBlox will help with the change.

    After seeing this post this morning, I already bought my set, signed up for your emails, sent out a mass email to everyone I know and am awaiting the next book!

    Best wishes in your endeavor!

  • Debra
    Debra – Special Guest
    4/17/2013 4:25 PM

    @ Carolyn


    One word for you... WOW!

    Thanks for screamin' it from the rooftops! I'm sure your girls will build some amazing contraptions with Goldie!

  •  sj
    4/18/2013 12:05 AM

    I'm sorry, but as soon as you pitch it as a toy for GIRLS,it excludes regular building sets as NOT for girls.

    Why can't it just be a building set that has a full range of ideas that ANY child could play with and create? Disappointed.

  •  mercuria
    4/18/2013 7:19 AM

    @ sj I really don't see a problem here. I help raised several girls, and no matter what you tell them, society, school, community, tv will show anything cute fluffy or pink things are girls toys.

    I grew up loving legos, science sets, etcs, unfortunately today it's difficult to make some young girls care about anything other than hana montana, jonas, etc. I am thankful that three out of five loves reading, is curious and gets excellent grades while the other two just want to know about the latest trends, and one LOVES everything PINK from head to toe. not that I love them less.

    the creator simply trying to create something that would appeal to girls to make them more interested in building stuff, cutesy things that doesnt have anything to do with make-up, dress-up, shop-minding.

    It's like t-shirt. anyone can wear unisex shirt, but female generally appeal to babydoll type shirt. and i can tell you, it's rare to see women choose the loose fitting unisex shirt unless it's their lovers', or they have to wear it for their company, or old women.

    come on.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.