What is a Grommet?

Mission Statement

We launch undiscovered products and help them succeed; we call them Grommets. Grommets aren't just things. Grommets are products with a purpose invented by people with stories. Buy differently.

A Grommet is an innovative, unique product that is created by a Maker with a story to tell. Often a Grommet is new to market or has not yet been broadly discovered. When we choose Grommets, they are ready to find a wider audience and our product launch platform gives them the amplification and attention they deserve.

The founders and creators of Grommets also tend to be building businesses that align with one or more of these values:

  • Preserving a handcraft
  • Solving a problem in a fresh way
  • Creating jobs in a struggling or developing region
  • Building a social enterprise
  • Fostering green and eco-friendly practices
  • Manufacturing in the USA
  • Inventing a new technology

We also pay special attention to underrepresented entrepreneurs: People under age 25, people over age 65, and women of all ages. These entrepreneurs tend to have a harder time raising capital and striking partnerships because their profile does not match the typical stereotype of a successful company.

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