Fix with Flair
These uniquely packaged, robustly built hardware multi-tools are ready to help virtually any task in and outside the house—from the garden, to the kitchen, to the grill.
Don’t let the vintage aesthetic fool you; within each matte box is a hardy helper. And behind each old-fashioned-looking tool, there are a series of other gadgets integrated into its design.
You can leave the house with a toolbox in your pocket. Take the Master of all Trades. It hosts over 14 blades and tools. The Garden Tool pops out shears, a bark shovel, a pendant hole, a wood saw, and a garden blade.
Gentlemen’s Hardware Tools aren’t just for guys, though. They’re for any person who wants to add some flare to their fixing.
Austin Jeffers
Hello everyone! I'm proud to introduce Wild & Wolf multi-tools to The Grommet. I'd be happy to answer any questions you have!
Austin Jeffers – Special Guest
12/1/2016 10:31 AMHello everybody!
I just wanted to say hi and give a little snapshot of our company.
Wild and Wolf began in Bath, UK about 13 years ago with one tool: an earlier version of the hammer tool with the little screwdrivers in the handle. (The newest iteration being offered here today) It became a huge success and 10 years later Wild and Wolf opened an office in Brooklyn, NY with 4 employees. I was the 5th.
Fast forward 3 years to today, and I'm sitting in a Manhattan office with 10 brand new coworkers and an wall being torn down 15 feet away from me.
I mention all of this for 2 reasons:
1) I hope this partly explains why I may not be able to answer your questions right away -- as we are in flux trying to get new people settled in during a busy time of the year. I will do my best though!
and 2) throughout all our growth and category expansion, there has been one solid product range that is most responsible for where we are today: Gentlemen's Hardware. Specifically the Gentlemen's Hardware multi-tools. The tools you see here today are our newest and our best to date. They make great gifts, but more importantly, they are quality-made and endlessly useful.
You won't regret having one in your office drawer...
Thank you so much for viewing and we humbly thank all of our customers.
-Jeffers
Lynne
12/1/2016 11:44 AMToo bad you decided to name this a "gentlemen's" tool. There are women out here in this big ol' world who would love this tool. I'm a 71-year old former farm girl who does most of my own handiwork around my home. How about being a little more generic in the name of your tools. We would appreciate it.
Valerie
12/1/2016 12:16 PM@Lynne, so agree...
Austin Jeffers – Special Guest
12/1/2016 12:18 PMHi Lynne,
I don't have much in the way of a defense here because you're right.
My grandmother was born in Montana in a farm house with a dirt floor. I'll try, but I will never be as handy or proficient with tools as she was. (Her anti-racoon contraptions were legendary)
So, does marketing tools specifically to men perpetuate a false notion of man's proficiency with tools and a woman's lack thereof? I think so, right?
However, dare I say that nail polish is marketed to women...and that some men wear it? I could point out many other products that are specifically oriented towards men or women specifically, but that does not make it ok.
I'll stop there as I could go on and on.
I will certainly bring up this topic up when I next meet with the design team. (and I'm serious about that as I admit it's a topic I didn't even think about, and I'm curious to hear what the rest of our team thinks)
Anyway, thank you for pointing that out as it's great point and an important discussion to have.
Valerie
12/1/2016 12:22 PMWhich one is the one featured?
Terri
12/1/2016 12:41 PM@Valerie - it the for $22 Hammer and Plier Multi-tool. :-)