A Makeover for Your Drawers

Guys, it’s time to give up the old cotton standbys and get acquainted with a new kind of underwear that has the softness and fit you want, but not the eco-overhead. What’s so environmentally taxing about cotton? It takes a ton of water (400 gallons to make a single cotton undershirt, by some estimates) and an unfortunate amount of pesticides to produce conventional cotton. So Woodiees forgoes the cotton and uses eco-friendly Tencel for its stylish boxers, briefs and boxer-brief combos. Tencel is a natural fiber made from the pulp of Eucalyptus trees. The founder of Woodiees, Bruce Brodsho, combined Tencel with a bit of Spandex to create great fitting underwear that won't ride up or bunch and stays in place without feeling too restrictive. Another benefit of the virtually pesticide-free Tencel material is that it’s easy on your skin, which is ideal for men with sensitive skin, and it’s moisture-wicking for greater comfort. Style, softness, fit and eco-friendliness -- Woodiees’ underwear styles have what it takes to make a man comfortable.

Woodiees

Eco-friendly men's underwear

A Makeover for Your Drawers

Guys, it’s time to give up the old cotton standbys and get acquainted with a new kind of underwear that has the softness and fit you want, but not the eco-overhead. What’s so environmentally taxing about cotton? It takes a ton of water (400 gallons to make a single cotton undershirt, by some estimates) and an unfortunate amount of pesticides to produce conventional cotton. So Woodiees forgoes the cotton and uses eco-friendly Tencel for its stylish boxers, briefs and boxer-brief combos. Tencel is a natural fiber made from the pulp of Eucalyptus trees. The founder of Woodiees, Bruce Brodsho, combined Tencel with a bit of Spandex to create great fitting underwear that won't ride up or bunch and stays in place without feeling too restrictive. Another benefit of the virtually pesticide-free Tencel material is that it’s easy on your skin, which is ideal for men with sensitive skin, and it’s moisture-wicking for greater comfort. Style, softness, fit and eco-friendliness -- Woodiees’ underwear styles have what it takes to make a man comfortable.
Sustainable Living

Grommet Launch Conversation

Grommet Launch Conversation

  • Bruce
    Bruce

    Hi Daily Grommet fans. I'm a farmer by trade and so I used to know a whole lot more about crops than the underwear business. When I read about how much more environmentally responsible it was to make fabric out of Eucalyptus wood pulp than it was to make it out of cotton, I took a look at all of my cotton underwear and thought about the impact changing this staple to a better source would make. When the Woodiees name came to me, I knew people would remember it and so I started this business. People do remember the name, but an underwear business is nothing if you don't have people coming back for more. Woodiees underwear feels good to wear, it is soft, doesn't bunch or ride, and has a bit of spandex for added movement. You'll come back for more. It turns out I'm learning a lot about the underwear business so let me know any questions you have.

  • Eve
    Eve
    8/12/2011 12:35 PM

    Interesting, but my goal is to only buy items made in USA. Ever think of *not* making them half a world away? That would be much more environmentally friendly.

  • Bruce
    Bruce – Special Guest
    8/12/2011 12:58 PM

    @Eve: Eve, I tried to find a US supplier, both on my own and through a sourcing agent. I couldn't find competitive pricing, sadly.

  • Maria Bosak
    Maria Bosak
    8/12/2011 12:36 PM

    WE LOVE our Woodiees. Not only does my husband love his, but we sell them in our Boutique and they are one of our fastest selling items.

    The first purchase is usually as a gift from a gal to a guy and the second purchase is because he sent her back for more because they are SO comfortable.

    We look forward to the day when Woodiees has a womens line. These are by far the most comfortable product on the market. If you don't have a pair you MUST get a pair..or four.

  • christy
    christy
    8/12/2011 12:46 PM

    My son LOVES them! He's replaced all his other undies for woodiees! As a very active golfer and hunter the moisture wicking and comfort factors that woodiees have are great he says.

  • Gary
    Gary
    8/12/2011 12:50 PM

    The pricing is not clear - it says briefs plural - does not say how many you get for the price - is it 20 for one brief? too steep

  • Bruce
    Bruce – Special Guest
    8/12/2011 12:57 PM

    @Gary: Gary, that is the price per item. Try one and you'll understand that your comfort is worth it.

  • VictorK
    VictorK
    8/12/2011 12:50 PM

    Plus Eucalyptus fabric will naturally keep the bed bugs away from the area they are covering...whatever that area may be.

    Just thought you'd want to know.

    VictorK

  • Bruce
    Bruce – Special Guest
    8/12/2011 12:57 PM

    @VictorK: No Comment, VictorK, not going down that road!!

  • VictorK
    VictorK
    8/12/2011 1:36 PM

    @Bruce Brodsho: Just goes to show how 'sensitive' we are to certain things...we can't see the forest for the (eucalyptus) trees!

    Bruce...bed bugs IS a big problem for children. IF you would make them in smaller sizes (like for children)along with t-shirts, you may have a good market for them.

    Something else, I would have thought that someone who had the guts to call his underwear products "Woodies", would 'go there'.

  • Bruce
    Bruce – Special Guest
    8/12/2011 6:47 PM

    @VictorK: I was trying to make a joke. In all seriousness, although the fabric happens to be made from eucalyptus, by the time it is processed, all that's left is the fiber, with no qualities that would be beneficial for what you suggested.

  • VictorK
    VictorK
    8/15/2011 12:23 PM

    @Bruce Brodsho: The hotel industry must not have gotten the report that you read and are just hyping another marketing 'untruth'.

  • Joey Fischer
    Joey Fischer
    8/12/2011 1:08 PM

    I really like the idea of eco-briefs, but at $ 20 a crack, I'll stay with cotton.

    If you could supply 3 pairs at $ 20, I'd be first in line to buy them.

  • Bruce
    Bruce – Special Guest
    8/12/2011 1:27 PM

    @Joey Fischer: Picture this: Chevy Cavalier or Lexus LS. Either will do the job. Which one just feels better?

  • Kelsey
    Kelsey
    8/12/2011 1:32 PM

    @Joey Fischer: My boyfriend would have agreed with you... BEFORE he tried these. Now he's hooked. He loves the boxer briefs, and he has realized that when it comes to underwear, you get what you pay for. In this case, paying a little more is totally worth it. He loves the strecth and the wicking -- both for work and when he's hunting, fishing, hiking.

  • George Baez
    George Baez
    8/13/2011 11:01 AM

    @Joey Fischer: too pricey

  • Wayne L K Duarte
    Wayne L K Duarte
    8/15/2011 2:42 PM

    @Joey Fischer: Have to agree with you I can be very comfortable with 3 for 20 but not apiece

  • mary L
    mary L
    8/12/2011 2:29 PM

    Bruce,

    Do you share your fabric source with others so that those making apparel can move from cotton to tencel and your eucalyptus blend? I think the environmental case is sound, but it is hard to source good eco -fabrics.

  • Bruce
    Bruce – Special Guest
    8/12/2011 2:44 PM

    @mary L: I can certainly help you find a fabric source. TENCEL is a trademark held by Lenzing AG www.lenzing.com based in Austria. The same type of fabric can be found as a generic, but I decided to use TENCEL because of their consistent quality.

  • Cari
    Cari
    8/12/2011 2:32 PM

    We love these Woodiees eco-briefs, and the quality and feel of the underwear! I cannot wait until there is a women's and children's line too! Be daring . . . try them. Or ladies, they make a great gift, too.

  • Tammy
    Tammy
    8/12/2011 2:57 PM

    I purchased a pair of the boxers for my husband and he loved them so much I purchased a pair of boxers for myself in a men's small size. They're great for bedtime wear! I hope to see a women's line soon!

  • David
    David
    8/12/2011 5:34 PM

    I have one question. If you are cutting down eucalyptus trees to make underwear, what impact does that have on the koala population whose only food source is eucalyptus leaves? I know that the koala population has suffered from the encroachment of mankind into its habitat, and find it hard to believe that cutting more trees could have a positive impact. Thanks

  • Bruce
    Bruce – Special Guest
    8/12/2011 5:54 PM

    @David: The wood raw material used in the process of making TENCEL is grown on plantations for this purpose. They don't use material from wild forests. I believe most if not all of the farms are in areas other than Australia, including areas of the US. Check the manufacturer's website for all the details. www.lenzing.com We use the fiber/fabric for woodiees, and we trust the fiber manufacturer to be environmentally responsible.

  • Dennis
    Dennis
    8/12/2011 6:48 PM

    What is the size break-down in inches for the S-M-L? I can't locate it anywhere. Thanks.

  • Bruce
    Bruce – Special Guest
    8/12/2011 6:58 PM

    @Dennis: Good question!

    Waist size

    Size S 28-33

    Size M 33-38

    Size L 38-44

    Woodiees are gently supportive and very stretchy. The sizes will overlap a little, depending on how you prefer the fit.

    Example: If you are a 32 waist, either a Small or Medium will fit. If you are ordering briefs or boxer-briefs, take into account the thickness and shape of your thighs if you are between sizes.

  • Katherine
    Katherine – Grommet Team
    8/12/2011 10:42 PM

    @Dennis: Here is a size chart:

  • Brady
    Brady
    8/13/2011 11:39 AM

    Great underwear. I have all three. The boxer briefs are the best. They are supportive, yet barely noticeable. Sometimes I forget I am wearing them. I would recommend to anyone.

  • Bill
    Bill
    8/14/2011 3:34 PM

    The fabric is really soft. I like that they are so comfortable. My wife wears them, too. We will continue to buy Woodiees!

  • Tom in California
    Tom in California
    8/14/2011 4:34 PM

    These are the most comfortable boxers I've ever worn! My wife thinks they're the sexiest thing in town (next to me, of course)!

  • DJP
    DJP
    8/23/2011 7:55 AM

    Well my Woodiees came and and I am AMAZED at them. These are unbelievable. You'll never be able to wear regular underwear again after trying these. I'm buying more.

  • Katherine
    Katherine – Grommet Team
    8/23/2011 11:15 AM

    @DJP: We're glad you love them. Enjoy!

  • Bruce
    Bruce
    8/23/2011 4:26 PM

    @DJP: Hey, thanks for the kind words! It sounds improbable, but woodiees do become an addiction!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

 

Woodiees

Eco-friendly men's underwear

A Makeover for Your Drawers

Guys, it’s time to give up the old cotton standbys and get acquainted with a new kind of underwear that has the softness and fit you want, but not the eco-overhead.

What’s so environmentally taxing about cotton? It takes a ton of water (400 gallons to make a single cotton undershirt, by some estimates) and an unfortunate amount
of pesticides to produce conventional cotton. So Woodiees forgoes the cotton and uses eco-friendly Tencel for its stylish boxers, briefs and boxer-brief combos.

Tencel is a natural fiber made from the pulp of Eucalyptus trees. The founder of Woodiees, Bruce Brodsho, combined Tencel with a bit of Spandex to create great fitting underwear that won't ride up or bunch and stays in place without feeling too restrictive. Another benefit of the virtually pesticide-free Tencel material is that it’s easy on your skin, which is ideal for men with sensitive skin, and it’s moisture-wicking for greater comfort.

Style, softness, fit and eco-friendliness -- Woodiees’ underwear styles have what it takes to make a man comfortable.
Read More Read Less
Woodiees - Comfortable and Eco-Friendly Mens Underwear
No longer available

Grommet Launch Conversation

  • Bruce
    Bruce

    Hi Daily Grommet fans. I'm a farmer by trade and so I used to know a whole lot more about crops than the underwear business. When I read about how much more environmentally responsible it was to make fabric out of Eucalyptus wood pulp than it was to make it out of cotton, I took a look at all of my cotton underwear and thought about the impact changing this staple to a better source would make. When the Woodiees name came to me, I knew people would remember it and so I started this business. People do remember the name, but an underwear business is nothing if you don't have people coming back for more. Woodiees underwear feels good to wear, it is soft, doesn't bunch or ride, and has a bit of spandex for added movement. You'll come back for more. It turns out I'm learning a lot about the underwear business so let me know any questions you have.

  • Eve
    Eve
    8/12/2011 12:35 PM

    Interesting, but my goal is to only buy items made in USA. Ever think of *not* making them half a world away? That would be much more environmentally friendly.

  • Bruce
    Bruce – Special Guest
    8/12/2011 12:58 PM

    @Eve: Eve, I tried to find a US supplier, both on my own and through a sourcing agent. I couldn't find competitive pricing, sadly.

  • Maria Bosak
    Maria Bosak
    8/12/2011 12:36 PM

    WE LOVE our Woodiees. Not only does my husband love his, but we sell them in our Boutique and they are one of our fastest selling items.

    The first purchase is usually as a gift from a gal to a guy and the second purchase is because he sent her back for more because they are SO comfortable.

    We look forward to the day when Woodiees has a womens line. These are by far the most comfortable product on the market. If you don't have a pair you MUST get a pair..or four.

  • christy
    christy
    8/12/2011 12:46 PM

    My son LOVES them! He's replaced all his other undies for woodiees! As a very active golfer and hunter the moisture wicking and comfort factors that woodiees have are great he says.

  • Gary
    Gary
    8/12/2011 12:50 PM

    The pricing is not clear - it says briefs plural - does not say how many you get for the price - is it 20 for one brief? too steep

  • Bruce
    Bruce – Special Guest
    8/12/2011 12:57 PM

    @Gary: Gary, that is the price per item. Try one and you'll understand that your comfort is worth it.

  • VictorK
    VictorK
    8/12/2011 12:50 PM

    Plus Eucalyptus fabric will naturally keep the bed bugs away from the area they are covering...whatever that area may be.

    Just thought you'd want to know.

    VictorK

  • Bruce
    Bruce – Special Guest
    8/12/2011 12:57 PM

    @VictorK: No Comment, VictorK, not going down that road!!

  • VictorK
    VictorK
    8/12/2011 1:36 PM

    @Bruce Brodsho: Just goes to show how 'sensitive' we are to certain things...we can't see the forest for the (eucalyptus) trees!

    Bruce...bed bugs IS a big problem for children. IF you would make them in smaller sizes (like for children)along with t-shirts, you may have a good market for them.

    Something else, I would have thought that someone who had the guts to call his underwear products "Woodies", would 'go there'.

  • Bruce
    Bruce – Special Guest
    8/12/2011 6:47 PM

    @VictorK: I was trying to make a joke. In all seriousness, although the fabric happens to be made from eucalyptus, by the time it is processed, all that's left is the fiber, with no qualities that would be beneficial for what you suggested.

  • VictorK
    VictorK
    8/15/2011 12:23 PM

    @Bruce Brodsho: The hotel industry must not have gotten the report that you read and are just hyping another marketing 'untruth'.

  • Joey Fischer
    Joey Fischer
    8/12/2011 1:08 PM

    I really like the idea of eco-briefs, but at $ 20 a crack, I'll stay with cotton.

    If you could supply 3 pairs at $ 20, I'd be first in line to buy them.

  • Bruce
    Bruce – Special Guest
    8/12/2011 1:27 PM

    @Joey Fischer: Picture this: Chevy Cavalier or Lexus LS. Either will do the job. Which one just feels better?

  • Kelsey
    Kelsey
    8/12/2011 1:32 PM

    @Joey Fischer: My boyfriend would have agreed with you... BEFORE he tried these. Now he's hooked. He loves the boxer briefs, and he has realized that when it comes to underwear, you get what you pay for. In this case, paying a little more is totally worth it. He loves the strecth and the wicking -- both for work and when he's hunting, fishing, hiking.

  • George Baez
    George Baez
    8/13/2011 11:01 AM

    @Joey Fischer: too pricey

  • Wayne L K Duarte
    Wayne L K Duarte
    8/15/2011 2:42 PM

    @Joey Fischer: Have to agree with you I can be very comfortable with 3 for 20 but not apiece

  • mary L
    mary L
    8/12/2011 2:29 PM

    Bruce,

    Do you share your fabric source with others so that those making apparel can move from cotton to tencel and your eucalyptus blend? I think the environmental case is sound, but it is hard to source good eco -fabrics.

  • Bruce
    Bruce – Special Guest
    8/12/2011 2:44 PM

    @mary L: I can certainly help you find a fabric source. TENCEL is a trademark held by Lenzing AG www.lenzing.com based in Austria. The same type of fabric can be found as a generic, but I decided to use TENCEL because of their consistent quality.

  • Cari
    Cari
    8/12/2011 2:32 PM

    We love these Woodiees eco-briefs, and the quality and feel of the underwear! I cannot wait until there is a women's and children's line too! Be daring . . . try them. Or ladies, they make a great gift, too.

  • Tammy
    Tammy
    8/12/2011 2:57 PM

    I purchased a pair of the boxers for my husband and he loved them so much I purchased a pair of boxers for myself in a men's small size. They're great for bedtime wear! I hope to see a women's line soon!

  • David
    David
    8/12/2011 5:34 PM

    I have one question. If you are cutting down eucalyptus trees to make underwear, what impact does that have on the koala population whose only food source is eucalyptus leaves? I know that the koala population has suffered from the encroachment of mankind into its habitat, and find it hard to believe that cutting more trees could have a positive impact. Thanks

  • Bruce
    Bruce – Special Guest
    8/12/2011 5:54 PM

    @David: The wood raw material used in the process of making TENCEL is grown on plantations for this purpose. They don't use material from wild forests. I believe most if not all of the farms are in areas other than Australia, including areas of the US. Check the manufacturer's website for all the details. www.lenzing.com We use the fiber/fabric for woodiees, and we trust the fiber manufacturer to be environmentally responsible.

  • Dennis
    Dennis
    8/12/2011 6:48 PM

    What is the size break-down in inches for the S-M-L? I can't locate it anywhere. Thanks.

  • Bruce
    Bruce – Special Guest
    8/12/2011 6:58 PM

    @Dennis: Good question!

    Waist size

    Size S 28-33

    Size M 33-38

    Size L 38-44

    Woodiees are gently supportive and very stretchy. The sizes will overlap a little, depending on how you prefer the fit.

    Example: If you are a 32 waist, either a Small or Medium will fit. If you are ordering briefs or boxer-briefs, take into account the thickness and shape of your thighs if you are between sizes.

  • Katherine
    Katherine – Grommet Team
    8/12/2011 10:42 PM

    @Dennis: Here is a size chart:

  • Brady
    Brady
    8/13/2011 11:39 AM

    Great underwear. I have all three. The boxer briefs are the best. They are supportive, yet barely noticeable. Sometimes I forget I am wearing them. I would recommend to anyone.

  • Bill
    Bill
    8/14/2011 3:34 PM

    The fabric is really soft. I like that they are so comfortable. My wife wears them, too. We will continue to buy Woodiees!

  • Tom in California
    Tom in California
    8/14/2011 4:34 PM

    These are the most comfortable boxers I've ever worn! My wife thinks they're the sexiest thing in town (next to me, of course)!

  • DJP
    DJP
    8/23/2011 7:55 AM

    Well my Woodiees came and and I am AMAZED at them. These are unbelievable. You'll never be able to wear regular underwear again after trying these. I'm buying more.

  • Katherine
    Katherine – Grommet Team
    8/23/2011 11:15 AM

    @DJP: We're glad you love them. Enjoy!

  • Bruce
    Bruce
    8/23/2011 4:26 PM

    @DJP: Hey, thanks for the kind words! It sounds improbable, but woodiees do become an addiction!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.