Zubits

Magnetic Shoe Closures

Untied for Good

The world has been tying shoelaces for far too long, don’t you think? And they’re always coming untied. Meet Zubits, the magnetic shoe closures.

When Founder Ryan Wiens’s boys were young, he noticed that they always wore their easy Velcro shoes instead of their nice laced ones. So he came up with a solution to make shoes easier
for kids and adults alike. Zubits was crowdfunded on Kickstarter in only a month.

Zubits gives you the ease of a slip-on with any laced shoe. Just lace the magnets into your shoelaces and you’re ready to go! The magnets are strong enough to hang your shoes from the fridge or over a hook, and they’ll stay in place until you step on the heel and pop them open again.

No more floppy bows or laces to trip on, and no more retying. Zubits make shoes look better, too. Notice how shoe stores display their laces tucked in and neat—rather than tied in unsightly bows? Now you can have that look all the time. Slip on those shoes, click, and go.
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Zubits - Magnetic Shoe Closures

Shop Zubits Products

Grommet Launch Conversation

  • Patrick
    Patrick

    Hello! I’m Patrick of Zubits. Happy to introduce Zubits magnetic shoe closures to The Grommet and answer your questions.

    For easy reference, here is the How-To on putting the Zubits on your shoes:

  • Brad
    Brad
    7/31/2015 12:16 PM

    These are pretty neat, but $25 for a magnet? That's steep. Also, how do you lace them in? Where do the lace ends go? What if you want to alter the tightness?

  • Patrick
    Patrick – Special Guest
    7/31/2015 12:19 PM

    @Brad Hi and thanks for the comment. Zubits closures will last the life of your shoes over and over again. So the investment is well worth it. They come with an installation sheet and you simply lace them through the top three eyelets of your shoes. You can adjust them over a day to see how they work before knotting off the ends.

  • Deb
    Deb
    7/31/2015 12:33 PM

    @Patrick

    Any special price for buying two?

    :o)

  • Patrick
    Patrick – Special Guest
    7/31/2015 12:39 PM

    @Deb Hi Deb. We do not have a discount for buying two right now. Thanks for asking though.

  • Adam
    Adam – Grommet Team
    7/31/2015 1:01 PM

    @Deb

    There is no special pricing for multiple purchases but you can get Free Shipping on an order of $50 or more. See the FAQs for full details of the Free Shipping offer.

    Cheers!

    ~Adam

  • Patrick
    Patrick – Special Guest
    7/31/2015 1:29 PM

    @Brad Hi again Brad. Adam kindly posted a video below showing how easy it is to get Zubits laced into your shoes.

  • Joan
    Joan
    7/31/2015 2:17 PM

    @Patrick

  • Patrick
    Patrick – Special Guest
    7/31/2015 2:21 PM

    @Joan Hi Joan, did you have a question or comment?

  • MJ
    MJ
    7/31/2015 12:17 PM

    These magnetic closures are interesting, and best of luck! Question: Will these magnets set off any security devices (i.e., airport, store alarms). Thank you.

  • Patrick
    Patrick – Special Guest
    7/31/2015 12:20 PM

    @MJ Hi there. As at most airports, you'll have to run your shoes through anyway but no, they don't set off store alarms.

  • Marica
    Marica
    7/31/2015 12:17 PM

    Same question as Brad, where do the lace ends go?

  • Patrick
    Patrick – Special Guest
    7/31/2015 12:21 PM

    @Marica Hi Marcia. Once you're happy with the adjustments, you can either knot the lace in the top eyelet or use our lace anchor to finish off the lace inside, Then you cut off the extra lace.

  • Patrick
    Patrick – Special Guest
    7/31/2015 1:42 PM

    @Marcia Hi again Marcia. Adam kindly posted a video below showing how to lace your Zubits closures onto your shoes. This should answer your question too.

  • Glenn
    Glenn
    7/31/2015 12:17 PM

    can you make then as tight as you need them and what prevents them from coming undone say when you bend the toes over when kneeling if all you have to do is lift your foot out of them then it would seem like it wouldn't take much effort for them to come off bending or twisting

  • Patrick
    Patrick – Special Guest
    7/31/2015 12:25 PM

    @Glenn Hi Glenn. There's a very different torque action in anchoring your foot by using the opposite foot and lifting out, then say jumping or kneeling down. If you have very stiff soles, like in a golf shoe or soccer cleat, then they may pop open but we have found that especially with size 2 and 3 (adult and adult sport), you have to intentionally either step on the back of your heel or twist them with your hands to get them apart. We've designed the magnets specifically for these uses.

  • Bob
    Bob
    7/31/2015 12:36 PM

    @Patrick what about the questin regardign how tight can you make them?

  • Patrick
    Patrick – Special Guest
    7/31/2015 12:40 PM

    @Bob Hi Bob. You can lace them as tight as you want, then knot off the lace for a day or two and make adjustments before cutting off the laces. Is that what you were asking?

  • Natalie
    Natalie
    7/31/2015 12:28 PM

    how do you know what size to buy? what's the difference?

  • Patrick
    Patrick – Special Guest
    7/31/2015 12:31 PM

    @Natalie Hi Natalie. We have size 1 for kids 5 - 8 year old, or for people who have small shoes and light activity. Size 2 for adults with moderate activity and size 3 sport for larger shoes and people who will be using them for sports and super active use. Are they for you?

  • Patrick
    Patrick – Special Guest
    7/31/2015 12:38 PM

    @Natalie Hi again Natalie. Another consideration in choosing sizes is how tight you normally tie your laces. For people who have really tight laces, we recommend going one size up.

  • Yvonne
    Yvonne
    7/31/2015 12:50 PM

    @Patrick Wouldn't wanting tight laces make you go one size down? Looser would require more laces length, right?

  • Patrick
    Patrick – Special Guest
    7/31/2015 12:53 PM

    @Yvonne

  • Patrick
    Patrick – Special Guest
    7/31/2015 12:55 PM

    @Yvonne Hi Yvonne. The lace length does not relate to sizes. The larger size, the stronger the magnets. So for people who have really tight laces, they may want the stronger magnet to hold their laces together.

  • Chris
    Chris
    7/31/2015 12:32 PM

    Patrick, Have you considered using the medicinal magnets that some people use for joint pain? I have a lot of foot problems, and that would kill 2 birds with one stone, so to speak. Great idea. So much more attractive than those curly bungee ones! We live in an RV and being ale to keep our shoes together or possibly stuck to the wall would be awesome!

  • Patrick
    Patrick – Special Guest
    7/31/2015 12:53 PM

    @Chris Hi Chris. Seems my reply disappeared. I'll pass the idea on to the team. Zubits closures were designed to keep the force of the magnets facing each other, and then so with a twist or the right torque, can be released. This means no extra metal can be gathered while walking.

  • Tina
    Tina
    7/31/2015 12:44 PM

    My 14 yr old son has motor skills problems with his hands and still struggles with lace shoes. It's harder to find velcro ones in his size and the stuff that gets stuck in the velcro!!! I'm very interested in getting these for his school shoes in the fall.

  • Patrick
    Patrick – Special Guest
    7/31/2015 12:47 PM

    @Tina Hi Tina. We've had a lot of success with Zubits closures meeting special needs like this. Wha's great for kids is that they can wear any shoes they like and still have the ease of getting into and out of their shoes.

  • David
    David
    7/31/2015 12:57 PM

    @Patrick Are any of these made for boots or higher lacing shoes?

  • Patrick
    Patrick – Special Guest
    7/31/2015 1:02 PM

    @David Hi David. If your boots or hightops have eyelets right to the top then yes, they'll work. If you have hooks, we've seen people innovated with cable ties.

  • Audrey
    Audrey
    7/31/2015 1:22 PM

    @Patrick Hi, Patrick: So if the Zubits are up, say mid-calf, at the top of a work boot, how does taking them off with your other heel work? I can't see how the torque carries that far - but then a visionary I am not! Thanks. I can't wait to try these.

    Audrey

  • Debbi
    Debbi
    7/31/2015 1:31 PM

    @Patrick my husband also has motor skills problems due to atrophy of nerves and muscles in hand and feet. His feet sometimes swell and I'm wondering if these would be a good option for him

  • Patrick
    Patrick – Special Guest
    7/31/2015 1:36 PM

    @Debbi Hi Debbi. How do you deal with the swelling now? Do you adjust the laces? If that's the case, you could leave a bit of extra room on the laces and adjust as needed using our lace anchors. Have a look at the video below.

  • Patrick
    Patrick – Special Guest
    7/31/2015 1:38 PM

    @Audrey Hi Audrey. For hightops and work boots people usually twist off the Zubits closures using their hands. A simple twist disconnects them.

  • Debbi
    Debbi
    7/31/2015 2:06 PM

    @Patrick I watched the video and see there is a way to leave a bit extra for modification( at least until comfortable fit found). Husband uses compression socks and I'm usually unaware of his selling until I remove shoes and socks. I think they're worth a try! If nothing else I'll use them on my shoes. Size 3 for high tops correct?

  • Patrick
    Patrick – Special Guest
    7/31/2015 2:15 PM

    @Debbi Hi Debbie. Yes, I would suggest size 3 (adult/sports). They are a little harder to twist off than size 2 (adult), but they'll stay connected.

  • Joyce
    Joyce
    7/31/2015 12:55 PM

    Would love to purchase, but I'd need to see a video on how to...put these together. All this talk about knotting and cutting lace off worries me somewhat. In the pics shown with the kid shoes, I see no knot. Where is it? Makes me wonder if the knot would hurt top of your foot and/or come apart later on. For the money spent, a quick video would be a blessing for us and on your end.

  • Patrick
    Patrick – Special Guest
    7/31/2015 12:57 PM

    @Joyce Hi Joyce. I felt the same way the first time I cut off my end laces. We're working on getting an installation graphic up in a few minutes, and the installation video. The idea is to leave the laces tucked in for a day to make sure you're comfortable with the adjustments.

  • Adam
    Adam – Grommet Team
    7/31/2015 1:09 PM

    @Joyce

    Here is the How-To on putting the Zubits on your shoes:

  • Patrick
    Patrick – Special Guest
    7/31/2015 1:27 PM

    @Adam Perfect, thanks Adam.

  • Maggie
    Maggie
    7/31/2015 1:23 PM

    I have the use of only one hand, so tying shoes is an impossibility. Could I fasten these with one hand?

  • Patrick
    Patrick – Special Guest
    7/31/2015 1:27 PM

    @Maggie Hi Maggie. I have connected my Zubits with one hand and it works fine.You may need to have the laces adjusted so this works easily for you.

  • K
    K
    7/31/2015 1:37 PM

    I think they are great. However, wonder won't they attract any metal debris?

  • Patrick
    Patrick – Special Guest
    7/31/2015 1:39 PM

    @K Hi there. We designed Zubits closures so that all the force of the magnets are facing each other. This means they do not attract metal on the outside.

  • Bonnie
    Bonnie
    7/31/2015 2:01 PM

    @Patrick

    I notice you have three sizes; kid/elder, youth/adult and large adult/sports. I'm not sure what size to order as I wear a size 6-7 sneaker, am over 70 and work out in the gym. Is the large size a bigger magnet?

    Thanks for any information you can provide.

  • Patrick
    Patrick – Special Guest
    7/31/2015 2:18 PM

    @Bonnie Hi Bonnie. Size 2 would work well for you. If you have really stiff soles or are playing really active sports, then size 3 (adult/sports) would suit, but for your size shoe and activity, size 2 would work fine.

  • Linda
    Linda
    7/31/2015 1:54 PM

    These are great for kids with special needs! What a lifesaver! And a little more independence for our kids!

  • Patrick
    Patrick – Special Guest
    7/31/2015 1:57 PM

    @Linda Yeah, we love this. Especially the confidence of wearing your favorite shoes and being able to zip in and out like it's nothing.

  • Jennifer
    Jennifer
    7/31/2015 1:57 PM

    How do I know which size to get for an adult. Do you have a size guide based on shoe size? thanks, Jennifer

  • Patrick
    Patrick – Special Guest
    7/31/2015 2:01 PM

    @Jennifer Hi Jennifer. We suggest sizes based more on the person's weight and activity. For most adults, the size 2 (adult) works fine. If you're a big guy like me, playing basketball, I'd go for size 3. But on my every day shoes, I prefer size 2.

  • Patrick
    Patrick – Special Guest
    7/31/2015 2:02 PM

    @Jennifer Here's the recommendation for size 2:

    Zubits Size #2

    Adults / Teens

    Recommended for ages 8 to adult for running and most recreational activity. This is the right size for most adults including a man who runs in sneakers. If you are a large adult or want to use Zubits™ for active sports, consider size #3.

  • Harry
    Harry
    7/31/2015 2:23 PM

    @Patrick This a very good idea for the Grandchildren. I know they would essentially grow with them in shoe sizes, but $25 is a little steep. But then, you get what you pay for.!!

  • Patrick
    Patrick – Special Guest
    7/31/2015 2:26 PM

    @Harry Hi Harry. Zubits closures are incredibly durable. So yes, they would grow with them. We've seen and tried other solutions which have been cheaper, but we chose to invest and create a product that actually works and LASTS. We hope your grandchildren will appreciate the gift if you choose to buy them.

  • Taniah
    Taniah
    7/31/2015 2:33 PM

    We are a small retail shoe store. We really like what we see. Very interesting! Any thoughts on retailing these?

  • Patrick
    Patrick – Special Guest
    7/31/2015 2:37 PM

    @Taniah Hi Taniah. We're just starting out and really glad to be on The Grommet. Maybe you could get a few pair here today and see how they work for you guys and then get in touch later.

  • Adam
    Adam – Grommet Team
    7/31/2015 4:33 PM

    @TANIAH

    They are not up there yet, but you will likely be able to stock the Zubits for your store fairly soon through our Wholesale Platform here.

  • Brandon
    Brandon
    7/31/2015 2:34 PM

    Have you guys tested these with exercise shoes? I'm curious what the reaction would be near metallic items like bikes and stand-up equipment. Could they detach or pose any risk, or are the magnets pretty heavy duty? I love the concept for normal use, though.

  • Patrick
    Patrick – Special Guest
    7/31/2015 2:39 PM

    @Brandon Hi Brandon. Good questions. Yes, they've been seriously road tested in gyms and work great. The magnetics are focused on where the Zubits closures connect and not on the tops or outsides. They're light enough for running (1.2oz) and strong enough to stay connected working out or cross fit training.

  • Rachel
    Rachel
    7/31/2015 2:55 PM

    I can't wait to get these for my son with special needs and also recommend them to my physical therapy clients who have difficulty tying their shoes. My son is going to be so excited to achieve independence with this task! Thank you!!

  • Patrick
    Patrick – Special Guest
    7/31/2015 2:57 PM

    @Rachel Hi Rachel. That's very cool. We're excited for you too. Let us know how it goes.

  • Gyl
    Gyl
    7/31/2015 3:24 PM

    Is the price per PAIR or per ITEM?

  • Patrick
    Patrick – Special Guest
    7/31/2015 3:26 PM

    @Gyl Hi Gyl. The price is per pair. Or, two pairs of Zubits, one for each shoe.

  • Karen
    Karen
    7/31/2015 4:36 PM

    I am confused - for a pair of shoes, do you need to get two pairs of Zubits ($50 per pair of shoes)?

  • Patrick
    Patrick – Special Guest
    7/31/2015 4:37 PM

    @Karen Hi Karen. No, for a pair of shoes you only need 1 pair of Zubits or $20.95 for size 2.

  • Kenneth
    Kenneth
    7/31/2015 3:34 PM

    I am an older adult that usually wears a low cut sneaker style shoe in either a size 8.5 or 9.0. I like my laces on the tighter side. What would be the appropriate size to buy.Also I watched the video but I didn't see the installation of the laces. Are the bottom three holes using regular laces but the top three are your product?

  • Avis
    Avis
    7/31/2015 3:37 PM

    @Kenneth From what I see, they use the laces already on the shoe and undo the top three holes, using the rest of the lace to fit into the Zubit.

  • Patrick
    Patrick – Special Guest
    7/31/2015 3:39 PM

    @Kenneth Hi Kenneth. I think size 2 adult would suit you fine. Even if you like your laces a bit tighter, this would still suit unless you like them really tight and have a very stiff soled shoe. In the video, you can see that you use your existing laces to lace the Zubits closures into the top three eyelets of your shoes. You can then create a knot or use our lace anchors to finish them off. For you, you could leave a little extra lace and try them for a few days with different levels of tightness to see what works for you.

  • Avis
    Avis
    7/31/2015 3:35 PM

    Zubits are really cool, but I do think they are a tad pricey. I'd sure like to have several colors so that would be VERY pricey. Sneakers are so colorful nowadays that you'd want them to match somewhat.

  • Patrick
    Patrick – Special Guest
    7/31/2015 3:43 PM

    @Avis Hi Avis, Thanks also for your comment above regarding lacing. Yes, we realize they cost more than a few pair of laces but they will last you for the life of many pairs of shoes. We are working with The Grommet to introduce more colors but you could try a pair that suits your needs the most today, and then come back to us later for different options (or tell your family what colors you want for Christmas):-)

  • Kenneth
    Kenneth
    7/31/2015 3:39 PM

    Sorry Patrick, I didn't realize the video was at the bottom of the comments. I just saw the video at the top of the page...If I cut the laces won't they fray and the not come undone?

  • Patrick
    Patrick – Special Guest
    7/31/2015 3:41 PM

    @Kenneth When you knot or use our lace anchors, the end of the lace does not fray as it's not outside the shoe rubbing against the ground or whatever. Mine show no sign of fraying at all.

  • Patrick
    Patrick – Special Guest
    7/31/2015 3:48 PM

    @Kenneth you can see more about installation on the product page when you look at the product details, there's a link to the guide:

    http://assets.thegrommet.com/photos/24928.Zubits_Instructions.pdf

  • Pam
    Pam
    7/31/2015 3:50 PM

    Well I would and probably buy a pair sine I have lost strength in my hands from arthritis and this would work for me. Then I could go back to lace sneakers. Great idea

  • Patrick
    Patrick – Special Guest
    7/31/2015 3:54 PM

    @Pam Thank you Pam. Designing this for people who want to use laced sneakers but could no longer do so was a strong motivator for us. We hope it brings even more flexibility and style into your life.

  • Patrick
    Patrick – Special Guest
    7/31/2015 4:08 PM

    There's some great questions and comments here so far. Scroll down to watch the lacing video, or click on a product above and click the link on the right side of the page "Best practices for use Instruction Guide" to see how to lace Zubits closures into your favorite shoes.

  • Dr. James T.
    Dr. James T.
    7/31/2015 4:13 PM

    Hi Patrick,

    You show three different price types depending on the age of the shoe wearer. Is that because the adult requires a stronger magnet then the kids version?

    Thanks, Jim

  • Patrick
    Patrick – Special Guest
    7/31/2015 4:18 PM

    @Dr. James T. Hi Jim. Yes, the price reflects the actual size of the magnet and it's strength. Size 1 is approx. 41mm tall, size 2 is 43mm and size 3 is 46mm

  • James
    James
    7/31/2015 4:42 PM

    Any plaqns to make a brown set?

  • Patrick
    Patrick – Special Guest
    7/31/2015 4:45 PM

    @James Yes, we're working with the Grommet crew to make those available soon.

  • Elaine
    Elaine
    7/31/2015 4:48 PM

    While I like this idea, I think that they are too costly for what they are.

  • Patrick
    Patrick – Special Guest
    7/31/2015 4:51 PM

    @Elaine Hi Elaine. I guess when you compare buying laces with Zubits, they can seem costly. But if you consider the ease in which they create using your shoes, how good they make your shoes look (no floppy bows or knots) and how they will last over the life of many pairs of your shoes, then I think the cost is justified.

  • Susan Kay
    Susan Kay
    7/31/2015 5:32 PM

    We have a new puppy who's goal in life is untying our shoes now we will solve this issue. Thank you!

  • Patrick
    Patrick – Special Guest
    7/31/2015 5:34 PM

    @Susan Kay Poor puppy. Maybe the puppy can work on the neighbors shoes.

  • David
    David
    7/31/2015 5:34 PM

    Do they set off the detectors at airports?

  • Patrick
    Patrick – Special Guest
    7/31/2015 5:36 PM

    @David Hi David. Like with boots or other shoes with metal attached, they will be detected. But in all US airports, you have to put your shoes though anyway.

  • Becki
    Becki
    7/31/2015 6:09 PM

    Wondering if runners have experienced any foot irritation, due to the fact that the magnet is kinda long and doesn't bend and if that might push through the tongue padding and be irritating. Thanks

  • Patrick
    Patrick – Special Guest
    7/31/2015 6:14 PM

    @Becki Hi Becki. We've had a lot of good feedback from runners appreciating both the strength and the light weight (1.2 oz for size 2). So far no complaints. I think it's because the Zubits closures sit higher up on the shoe.

  • Patrick
    Patrick – Special Guest
    7/31/2015 6:29 PM

    Really great hearing all the questions, comments and ideas. Thanks so much to the Grommet community for launching us today. I'll sign off for now and wish you all a great weekend.

  • Becki
    Becki
    7/31/2015 6:30 PM

    Sorry, I didn't do that right. Wondering if runners have experienced any foot irritation, due to the fact that the magnet is kinda long and doesn't bend and if that might push through the tongue padding and be irritating. Thanks

  • Jane
    Jane
    7/31/2015 9:07 PM

    Neat idea, but so expensive for the general retired person, like me. It would be a nice thing for handicapped people as well. janie

  • E
    E
    7/31/2015 11:23 PM

    Is this a super strong 'rare earth magnet' (Neodymium)? If so, how long approx. is it's shelf life, because I've noticed that some of the Neodymium magnets start to decompose after a certain length of time, and anything that they are coated with, starts to flake off. So is there a warranty on these and about how long do they last?

    Thanks :-)

  • Adam
    Adam – Grommet Team
    8/3/2015 10:19 AM

    @E

    Patrick was not able to respond to your question on friday but wanted to make sure we included it on here

    Neodymium magnets never lose their strength. They are encased in a high quality plastic to protect them from the elements. Zubits would last through many pairs of your shoes and we’re confident they’re worth the investment.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.